HI, I'M KRIS SIMPSON

Design | Content Creation | Digital Marketing

I am a creative and results-driven digital marketer with over 8 years of experience in content creation, social media management, and campaign execution and over 17 years in web, multimedia and graphic design. Adept at building engaging online presences, designing brand-specific content, and developing campaigns to drive audience growth and customer engagement. I have strong collaborative skills, initiative, and a passion for delivering unique digital experiences.

"I needed a website update after trying to DIY it myself, and Kris completely transformed it! She listened carefully to my goals, refreshed my logo, created stunning brand graphics, and even set up a Canva brand section so I could easily make my own social posts and updates. My website looks amazing, and I’ve received so many compliments. I've already recommended Kris to friends for their own branding needs!"
Jess
Mudbugs.ie

MY WORK

Over 7 years, I developed The Craft Cabin’s unique personality, designing and managing its website, branding, and social media, and running all marketing campaigns.

  • Produced video and photo content
  • Increased website traffic by 500% through SEO and social sharing
  • Grew email list by 560%
  • Developed a new customer persona strategy, boosting engagement by 35%
  • Achieved a 90% reach increase on Facebook
  • Created over 150 video and instructional blog posts
VIEW WEBSITE

We had a lot of fun with this video. I wanted to do a creative video thats fun, informal and not perfect, just like crafting!

The aim of this mini campaign was to improve reach and engagement on our Facebook page. We had people of all ages scouring our Facebook and engaging with us and each other. It also helped bring a new younger audience in the doors.

Hidden Treasures was already beloved for its beautiful products and friendly staff, but I set out to amplify that warmth and charm across its advertising and email marketing. I revitalised the brand to reflect its unique appeal in-store, bringing a fresh look to the website and creating a cohesive digital presence that highlights quality and value.

  • Led a complete re-branding of the shop and website for a refreshed, inviting look
  • Launched a targeted email marketing strategy, growing the subscriber base from the ground up
  • Integrated Mailchimp, Google Analytics, and homeandgiftsireland.ie, enhancing reporting and campaign insights
  • Developed engaging email campaigns that capture the shop’s welcoming atmosphere and showcase its beautiful product range
  • Improved the tracking of customer behaviour, leading to more informed marketing decisions and higher engagement
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I created be-spoke videos for brands

Created a playful, nature-inspired brand to build trust with parents, using responsive assets for web, print, and social media.

  • Re-branding for a cohesive look and feel
  • Responsive design adaptable across all media
  • Emphasis on connecting young families with nature
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Phil was changing direction with his business and wanted to update his branding and website to reflect this. He had beautiful hand-drawn landscape sketches which was the inspiration

  • Re-branding for a cohesive look and feel
  • Responsive design adaptable across all media
  • Emphasis on professional but natural with a clear and concise layout
VIEW WEBSITE

SKILLS

TECHNICAL SKILLS
  • Google analytics
  • Facebook ads
  • Google ads
  • Email marketing
  • Photoshop
  • Illustrator
  • Canva
  • WordPress
  • Wix
GENERAL SKILLS
  • Strategy development
  • Community management
  • Communication
  • Organization
  • Creativity
  • Crisis management
  • Writing
  • Curiosity
  • Independence
  • Analysis
EDUCATION

2018 – 2019 : Digital Marketing Institute

Professional Diploma in
Digital Marketing

2005 – 2006 : University of Wolverhampton

BA (Hons) Multimedia Communication

Short Courses

– Video For Social Media

– GA4 Training

– Email Marketing

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